Professional Work

blue horizon hospitality group | Beijing, China

Oct '08 to Present

Communications Executive

• Worked closely with Executive Team & all managers to deliver consistent, up-to-date, and effective brand image of 2 brands to communities across 3 cities (Beijing, Shanghai, & Macao)
• Managed and improved branding & marketing by negotiating advertising contracts, creating yearly marketing budgets, maintaining press & community relations, and coordinating company & community events
• Acted as a clearing house for all marketing, print, and web materials prior to release
• Monitored customer feedback via key Internet websites, print media, and interactive media to ensure customer satisfaction
• Led implementation of customer appreciation programs (Wall of Famer parties, customer loyalty card, customer database, etc.)
• Identified key charity partners and local sports teams to develop and execute long-term support programs
• Directed graphics team on all marketing projects for all 3 cities

Stanford University | Stanford, CA

Nov '06 to June '08

Information Editor & External Relations Coordinator for Center for Health Policy and Center for Primary Care & Outcomes Research

• Applied health journalism and scientific writing expertise to dissemination of research findings, notable programs and developments, and research project updates to public
• Oversaw complete production, and writing & editing process of Quarterly Update newsletter, press releases, and marketing for Centers
• Managed outreach through weekly, monthly, and quarterly announcements; website content to ensure accuracy and up-to-date information; and coordination of press coverage

Please view work profile for details (will open in new browser window). Or, check out Miscellaneous in the Writings section for excerpts from recently produced newsletters.

The Henry J. Kaiser Family Foundation | Menlo Park, CA

Jun '06 to Nov 06

Research Assistant for Women's Health Policy & KaiserEDU.org Program Areas

• Supported women’s health policy team senior analysts by preparing data, pivots, spreadsheets, and charts for presentations
• Produced and updated web content targeted at academic and health community for KaiserEDU.org
• Researched and drafted fact sheets and background briefs on major health policy issues
• Compiled database of over 200 health-related documentaries for use by health policy professors nationwide

The Greenlining Institute | Berkeley, CA

Dec '05 to Jun '06

Media Intern & Media Consultant (10–15 hours per week)

• Wrote and edited Op-Eds and news stories for multi-ethnic public policy advocacy organization
• Researched policy issues related to low-income and minority communities
• Maintained database of media contacts and established relationships with national media

National Writing Project | Berkeley, CA

Aug '03 to Jun '06

Editorial Assistant (15–20 hours per week)

• Performed layout for final commemorative issue of the Quarterly of the National Writing Project
• Assisted in projects for print production of newsletters, brochures, and other printed materials
• Facilitated various projects as needed to support editors and senior managers of communications department